WORDY EPISODE OF MIRACLE ON 34TH STREET

Macy’s Corporate Herald Square

38 Years tenure

Marketing
Advertising Campaign

Between Rivals

Macy’s and Gimbel’s Buyers

Lunch
Conversation

Discussion

Macy’s Strategy

Gimbel’s motive

Before Ma y’s present

Gimbels represent
Macy’s Spy

Gimbels

Macy’s found Gimbel’s campaign complex

No figure out

End result

Macy’s CEO sent an outward Company Wide email

No discussion of Macy’s business to Gimbels

Miracle on 34th Street actually lived

Finale